Sanket Dave's blog

અનુભવને પામવા માટે સામી વ્યક્તિમાં પણ એટલું ઊચું સ્તર હોવું જોઈએ. બે વ્યક્તિના તાર મળવા જોઈએ. જેમ મૂંગો માણસ મૂંગાની ભાષા સમજી શકે એમ જ્ઞાની જ જ્ઞાનીને સમજી શકે.જેણે સૂરજને જોયો હોય એ જ પ્રકાશની વાત કરી શકે

Offline Marketing Tactics for All Web Business.

If you already have an online business or if you are considering starting an online business, you could be sure that your advertising efforts will be based solely on the web. Of course, you have a business that is online and where is a neater way to market it than thru the internet?

This is one of the commonest mistakes that folks make when they have any business. They choose a marketing plan and keep it up, not pondering the big picture. This happens regularly in the off line business world in which companies think that they should not market online because that isn't where there customer base comes from. This is wrong . A rising number of folks are using the web to discover about off line firms too. It is critical for any business owner, whether they have an internet business or off line business to cross market as much as they can.

You probably already have some ideas about how you plan to promote your business on the web. But if you stick to this one way of promoting, you are only reaching a little portion of folks. In order to successfully market your online business, regardless of what it is, you want to use off line selling strategies as well.

Off line promoting strategies can finish up costing you more than some of the web methods, but they are proved to work. There is a billion dollar business in promotional products alone that has worked well thru the years to push assorted companies. The same selling plans that work for off line companies can also work for your web business. You only need to learn how to use them and when.

You must follow easy selling plans when you are selling any business. Your promotion efforts should always be vamped up during your busy season so you can get more buyers. You strike when the iron is hot, you might say, when it comes to advertising in business. You must know when your busy season is and when you are the likeliest to get clients. That's when you do your most heavy promotional activities.

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Original Article URL: Offline Marketing Tactics For All Web Business

What Are Personal Business Cards?

Nowadays if you want to be successful in your business, you cannot have business cards that are generic since almost everyone has them in their marketing arsenal. A one-size-fits-all definitely would not help you become recognized and remembered. 

Also, with the current technology that we have, there is really no excuse for you to do so. People are less satisfied with mediocre marketing tools when they know for a fact that anyone can get excellent quality collaterals with digital printing.

Hence, a personal business card should be more than just collateral that contain your contact information. It should also be your very own personal marketing ally that highlights your personality and values. More than your company or affiliation to any organization, your personal business card printing is customized to fit your individuality, uniqueness and interests. In addition, unlike any marketing tool, you can always put forth information that you would only want to make public.

So what would be right for you? To help you decide, here are a few considerations on printing business cards that can help you.

1. You can reveal only the information you would want to make known to your target clients. 

Let us face it. Not everything with your business you would want to tell your prospective clients. Especially during seminars or a trade show that you are attending, you would not want to divulge all the information you have right away. There are times when you only need to tell a few things and if they are really interested then they can contact you to learn more. 

2. You can emphasize only what is important with your business.

You can design according to what is most important for you and your business. With so many design templates and sample layouts available, you can almost do what you want to let your target clients know your priorities.

3. You can target the people you meet.

You can focus on the people you would want to meet. You can highlight on what you can do specifically and aim your customized card to attract only those prospects that would be interested in what you have to offer.

4. Even if you do not have a business, you can always print your own personal card.

Who says only business people can do business card printing? Even if you are just going to use it so you can finally have a chance to win a prize, a personal business card will be able to help you in that department. Designing with wacky and funny images to reflect your interests is one great way to network not only with your family and friends, but also with other people who has the same interests as yours.

The point here is this: a personal business card is not only for the benefit of business owner, it can also help you accomplish your objective whether it is business related or not. Anybody can benefit from that small piece of paper. So be sure to design one that amply reflects who you are and what you can do.

How Restaurants can benefit from Social Media Marketing.

Social Media Marketing is being used by almost all trades and industries to create brand awareness, to promote their reputation and customer interaction. With many in the rat race, the Restaurant Business does not lag behind and are keeping up pace by being talked about in Twitter, Facebook and in many other Blogs.

Review sites, Blogs, Comments and Forums have talks everywhere. Creating Google Alerts for keywords and brand names can also lead to a number of new clients to ring the cash registers. Some smart restaurants are also using Facebook to market their stuff. Since most members have their birthdays and anniversaries listed many restaurants' Marketing Liaison and Supervisors send out notification with a bunch of discounts to prospective Facebook users whose birthdays are at hand. This method can not only make the user feel good that someone cares to know what they are going to do on their big day but it also does not feel like a spam mail has been sent. So gold is struck in both ways.

Adding your restaurants' details like the name and location to your Twitter account along with a picture can work wonders when you tweet something. After that you just start finding and following. A tweet a day will surely find its way and managing posts that remain interesting must be kept in mind. The first set of comments could be a menu highlight or a day's special, a customers experience with your restaurant or even a local story that happened the other day. Just remember to get things that are catchy like a fairytale wedding picture or any other local business that twitters. Get feedbacks from people asking them how they liked the weekend cuisine or suggest a new menu? Giving out gift vouchers every week is also a great idea for your restaurant to earn perks. Be creative and go all out to please your customers as you all know that the customer is always the king.

Lifestyle is a platform where we discuss topics related to living a healthy and good life. The lifestyle portal contains topics like music, business, health, fashion, sports, education, food, travel and technology. Each of the lifestyle topics encourages discussions and comments from site members to make sure that we share our opinions on living a good and healthy life.

Why is it easy to convince your client of Social Media Marketing but not implementing it..

Social Media Marketing is the new buzz word because its easy to convince your clients, and get them in to signing the deal. Social Media Marketing is a fad because just like you many out there have no clue to get the real value out of it and get burned out easily.
The Client Perspective
If you’re a potential client who’s trying to hire someone for social media marketing, then its hugely likely that you’re yet another guy who’s just about to jump into the bandwagon, not really understanding it. You hear a lot of people talking about Twitter, Facebook social media metrics and all that BS you actually feel like you’ve been living under a stone all these years. Lets not worry about whether you’ve been living under a stone or not, rather lets see how and why you’re hearing all these things now.
Social Media Marketing is of course a nice term, with a nice ring to it. But how meaningful is it ? First and foremost, if someone told you that they have social media marketing experience for last five years, they’re most probably lying. The reason is that the guys who coined the term Social Media Marketing is still trying to figure out the meaning, and its not easy for one to keep pace with it, and keep updated with its complexities in evolution. Social Media itself is an ever evolving field and with the brilliance of its users, its constantly evolving into new things each second, its not even possible for one to clearly define the brackets where social media will contain. For instance Twitter, where millions of conversations and live opinions happen simultaneously, nobody can possibly predict what the next trend is, for its all non-dictated and impromptu. Only one who’s amidst all this could possibly at least keep up with it.
So essentially, do not give into the belief that Social Media is magic, or is easy. Its huge, its active, and the results have been humungous for people who have successfully implemented it. But that doesn’t mean that one can actually repeat it with a proven formula.
So if you’re looking to get into Social Media Marketing,
- make sure that your business is flexibile enough to fit into a Social Media strategy.
- make sure that you’re not doing it just because some one said it works.
- make sure you don’t expect quick results, rather look for a business model that can incorporate SMM into it smoothly.
- make sure your users/clients/customers are on social media.
The Social Media Marketing Agency perspective
And now the agency perspective. I’ve seen many agencies do this the wrong way – unfortunately. A few get it right though, but again only half of it is really well planned.
The problems Social Media agencies face.
Many a times, agencies are forced to take up social media marketing, because one fine day a client throws up the question “Do you guys do the social media thing as well ?”.
Some agencies jump in because they attended that seminar the other day paying $ XXXXX, after all that dude in black suit with all that metrics and graphs can’t be so wrong, can he ?
1. Zero experience
Since social media marketing is new, you got to get your hands burned before you offer the services. There’s no university that will teach you social media marketing effectively like a pro who’s been there done that.
2. Treating Social Media Marketing like Search Engine Marketing
Many agencies still like to treat social media marketing like SEM. You know with daily spend, monthly ROIs and traffic metrics. Little do they know that borrowing the measuring metrics from elsewhere will fit social media campaigns.
3. Staying out of social media
Do you think someone who doesn’t even know what social media is, heck at at least uses social media can offer the services. I don’t think so.
So essentially, the problem is that while its easy to convince potential clients of Social Media Marketing showing them graphs and numbers that promises too much, agencies are not taking time out to understand what exactly social media is, or social media marketing is and how different it is from traditional forms of marketing. Like we all agree, the worse situation is to have an ignorant client and a half educated agency.
But luckily enough, things are moving ahead from there, clients know how to differentiate between someone who BS with numbers while failing to deliver what he promises to. And agencies are becoming more pro-active by getting to understand the real stuff behind social media.
We have a bright future. Don’t we ?

Let me take the opportunity to introduce myself as BDM @ Creativeframes, a leading Web site Designing & Development company in Ahmedabad, Gujarat, India.
About Creativeframes.
We excel at designing and building "custom web applications" that enhances and works in harmony with your business, providing information when you need it. We work closely with our clients, cultivate their ideas and requirements, and give life to them in the form of web applications. Our applications are secure, robust, intuitive and easy-to-use with the highest level of functionality.

We are pleased to present you with just a small portion of what we can offer you:
 Custom Web-site Design
 Custom Graphics & Flash Presentation
 Domain Name Consulting & Registrations
 E-Mail Management
 Search Engine Submission & Optimization
 Website Maintenance
 E-Commerce
 Shopping Carts
 Credit Card Transactions/Consulting
 Content Management System(Word press & Joomla )
 e - Newsletter
 And Much More!

Free Domain and Hosting* with all our web designing package.

To know more about our services & portfolio,
Please Visit us at: http://www.crativeframes.co.in
Contact us for further details info@creativeframes.co.in

We would be grateful if you could contact us for your future requirements related to the above services which we provide.

News from Google: Fix duplicate content issues using canonical tag across websites

The Canonical tag was definitely one of the best thing Google introduced to webmasters lately. But there was one limitation. You could only use it to control duplicate page issues within a website. That is if you have two pages, A and B, where B is a duplicate of A, then you could add a rel=canonical tag to the Page B, so search engines know that the original page is Page A.

So what if yo migrated to a new website and wanted to let Google know that there are pages still in Site B that is a duplicate of pages from Site A. If you thought 301 re-directs are the way to go, yeah definitely. But only for people who actually tried implementing it, do know how troublesome it is. You always end up with pages one or two ending with an improper redirect. It happens.

And cross website canonical tags comes to the rescue right here. Though its advised to use 301 redirects on a mass scale whenever you can, like when migrating from a server/domain to another, to fix minor issues with few pages, you can always go for canonical tags. Now all that you need to do is instead of using the original URL from the same site, replace it with the original URL of the old site.

Big thanks to Google for this. (Official Google News)

Why is it easy to convince your client of Social Media Marketing but not implementing it

Social Media Marketing is the new buzz word because its easy to convince your clients, and get them in to signing the deal. Social Media Marketing is a fad because just like you many out there have no clue to get the real value out of it and get burned out easily.

The Client Perspective

If you’re a potential client who’s trying to hire someone for social media marketing, then its hugely likely that you’re yet another guy who’s just about to jump into the bandwagon, not really understanding it. You hear a lot of people talking about Twitter, Facebook social media metrics and all that BS you actually feel like you’ve been living under a stone all these years. Lets not worry about whether you’ve been living under a stone or not, rather lets see how and why you’re hearing all these things now.

Social Media Marketing is of course a nice term, with a nice ring to it. But how meaningful is it ? First and foremost, if someone told you that they have social media marketing experience for last five years, they’re most probably lying. The reason is that the guys who coined the term Social Media Marketing is still trying to figure out the meaning, and its not easy for one to keep pace with it, and keep updated with its complexities in evolution. Social Media itself is an ever evolving field and with the brilliance of its users, its constantly evolving into new things each second, its not even possible for one to clearly define the brackets where social media will contain. For instance Twitter, where millions of conversations and live opinions happen simultaneously, nobody can possibly predict what the next trend is, for its all non-dictated and impromptu. Only one who’s amidst all this could possibly at least keep up with it.

So essentially, do not give into the belief that Social Media is magic, or is easy. Its huge, its active, and the results have been humungous for people who have successfully implemented it. But that doesn’t mean that one can actually repeat it with a proven formula.

So if you’re looking to get into Social Media Marketing,

- make sure that your business is flexibile enough to fit into a Social Media strategy.

- make sure that you’re not doing it just because some one said it works.

- make sure you don’t expect quick results, rather look for a business model that can incorporate SMM into it smoothly.

- make sure your users/clients/customers are on social media.

The Social Media Marketing Agency perspective

And now the agency perspective. I’ve seen many agencies do this the wrong way – unfortunately. A few get it right though, but again only half of it is really well planned.

The problems Social Media agencies face.

Many a times, agencies are forced to take up social media marketing, because one fine day a client throws up the question “Do you guys do the social media thing as well ?”.

Some agencies jump in because they attended that seminar the other day paying $ XXXXX, after all that dude in black suit with all that metrics and graphs can’t be so wrong, can he ?

1. Zero experience

Since social media marketing is new, you got to get your hands burned before you offer the services. There’s no university that will teach you social media marketing effectively like a pro who’s been there done that.

2. Treating Social Media Marketing like Search Engine Marketing

Many agencies still like to treat social media marketing like SEM. You know with daily spend, monthly ROIs and traffic metrics. Little do they know that borrowing the measuring metrics from elsewhere will fit social media campaigns.

3. Staying out of social media

Do you think someone who doesn’t even know what social media is, heck at at least uses social media can offer the services. I don’t think so.

So essentially, the problem is that while its easy to convince potential clients of Social Media Marketing showing them graphs and numbers that promises too much, agencies are not taking time out to understand what exactly social media is, or social media marketing is and how different it is from traditional forms of marketing. Like we all agree, the worse situation is to have an ignorant client and a half educated agency.

But luckily enough, things are moving ahead from there, clients know how to differentiate between someone who BS with numbers while failing to deliver what he promises to. And agencies are becoming more pro-active by getting to understand the real stuff behind social media. 

We have a bright future. Don’t we ?

Creativeframes, a leading Web site Designing & Development company

          Let me take the opportunity to introduce myself as BDM @ Creativeframes, a leading Web site Designing & Development company in Ahmedabad, Gujarat, India.       

           We excel at designing and building "custom web applications" that enhances and works in harmony with your business, providing information when you need it. Our applications are secure, robust, intuitive and easy-to-use with the highest level of functionality.

 We are pleased to present you with just a small portion of what we can offer you:

ü  Custom Web-site Design

ü  Custom Graphics & Flash Presentation

ü  Domain Name Consulting  & Registrations

ü  E-Mail Management

ü  Search Engine Submission  & Optimization

ü  Website Maintenance

ü  E-Commerce

ü  Shopping Carts

ü  Credit Card Transactions/Consulting

ü  Content Management System(Word press  &  Joomla )

ü  e - Newsletter

ü  And Much More!

Free Domain and Hosting*  with  all our web designing package.

To know more about our services & portfolio,

Please Visit us at: http://www.crativeframes.co.in

Contact us for further details info@creativeframes.co.in

We would be grateful if you could contact us for your future requirements related to the above services which we provide.                                                       *Terms & cond. Apply.

                                                                             

BEAUTIFUL THOUGHTS...TAKE TIME & READ IT CAREFULLY

NEVER CRY FOR ANY RELATION IN LIFE

BECAUSE FOR THE ONE FOR WHOM YOU CRY

DOES NOT DESERVE YOUR TEARS

AND THE ONE WHO DESERVES

WILL NEVER LET YOU CRY.................

TREAT EVERYONE WITH POLITENESS

EVEN THOSE WHO ARE RUDE TO YOU,

NOT BECAUSE THEY ARE NOT NICE

BUT BECAUSE YOU ARE NICE..............

NEVER S EARCH YOUR HAPPINESS IN OTHERS

WHICH WILL MAKE YOU FEEL ALONE,

RATHER SEARCH IT IN Y OURSELF

YOU WILL FEEL HAPPY

EVEN IF YOU ARE LEFT ALONE...........

ALWAYS HAVE

A POSITIVE ATTITUDE IN LIFE.

THERE IS SOMETHING POSITIVE

IN EVERY PERSON.

EVEN A STOPPED WATCH IS RIGHT

TWICE A DAY..........................

HAPPINESS ALWAYS LOOKS SMALL

WHEN WE HOLD IT IN OUR HANDS.

BUT WHEN WE LEARN TO SHARE IT,

WE REALIZE HOW BIG AND PRECIOUS IT IS ! !...